The digital economy in Southeast Asia has been forecasted to triple its market value in the next few years, with eCommerce accounting for the biggest share in the total value. Among the fastest-growing internet economies within the region, Vietnam’s eCommerce market value reached around 12 billion U.S. dollars in 2020, ranking only after Indonesia, Thailand, and Singapore.
In Vietnam, the massive digital population and rising internet penetration provide the best environment for eCommerce businesses to grow. Consequently, the e-commerce share of total retail sales has been increasing fast in the country, while online channels have surpassed modern retail channels in terms of growth within the FMCG market.
ShopNEXT is a crypto onboarding platform that rewards users with free crypto through their daily shopping in eCommerce. Today, we are glad to announce the onboarding of Mr. Dung Nguyen, the man behind the expansion of eCommerce in Vietnam as an advisor on business development and partnership.
Mr. Dung Nguyen is currently the Vice Chairman of Vietnam E-Commerce Association (VECOM) and Vice Chairman of Ho Chi Minh City E-commerce Industry Development Council. He’s an eCommerce veteran with more than 20 years of experience and plays as a key engine behind the growth of Vietnam eCommerce in recent years. Mr. Dung Nguyen also develops and operates the Understanding The Heart Foundation (hieuvetraitim.com), which covers heart surgery fees for more than 2500 children in Vietnam. He also held many other roles as Lecturer, Consultant, and Advisor in e-Commerce for top business universities and corporations in Viet Nam.
With a well of experience and connections from Mr. Dung Nguyen, we expect to tap into more potential sectors within eCommerce in Vietnam to strengthen ShopNEXT’s leading position in rewarding business, both online and in-store.
An exciting time is ahead. Stay tuned for coming updates.